Evolve the In-Branch Experience
From the customer service counter and back office to the branch drive-thru, marketing technology, and financial digital signage solutions are a trusted way to accurately deliver timely, relevant information to customers in the bank branch. Digital signage in retail banking — from street-facing screens to touch screen kiosks, counter displays, and mobile — has been proven to capture customers’ attention and increase their recall of information, branding, and services promoted. It has also consistently increased the customer’s likelihood to recommend what they’ve seen to friends and family by up to 86% when exposed to digital bank signage in the branch. In the financial world, where there’s time-sensitive information constantly updating, a stable digital platform is essential to keep that information flowing.
SMEC’s marketing technology improves the experience across all customer interactions using digital banking solutions in the banking branch – ATM screens can feature personalized messaging to a single user, self-service kiosks offer convenience and speed of service and large-scale video walls can stream financial news, highlight current rates and services, making an immediate impact by reducing perceived wait times. Outdoor digital bank signage helps guide customers through the drive-thru ATM service while community boards inside the bank keep guests informed on local neighborhood announcements and news. Digital signage for financial institutions provides the means to entertain and inform customers, reinforcing a sense of community, loyalty, and trust in their bank. Studies show that when a branch features financial digital signage, 87% of customers say their bank is trustworthy and 90% say their bank is experienced.
Digital Signage can also provide your customers with news feeds to keep them infotained while they wait on your premises. Other widgets can be added, like social feeds, weather, world clock, stock markets, etc... Keeping the perceived waiting times low is essential for keeping your customers happy.
Now that so many day-to-day bank tasks can be accomplished on the Web or on a phone, Financial Institutions are changing how and what they focus on in the brick-and-mortar branch — and digital signage is the key to the vault.
Display Branch-Specific Content using Digital Signage
SMEC has the tools and expertise to help retail banking locations reinvent their brand communications by seamlessly delivering these in-branch experiences and reinforcing the institution as a trusted financial advisor. Digital engagement technology for finance has been proven to enhance the customer experience, driving brand relevance and product awareness, while changing behavior and delivering ROI. We provide the platform for retail bankers to easily create and centrally manage the deployment of these digital experiences while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real-time. Branch managers can also deliver quickly diversified products to cater to their specific customers, and the central office can deliver target-based products on specific locations, simply and quickly.
In-branch consumers shift preferences toward digital channels when banks are able to deliver products and services with custom, relevant content. Beyond a stable, secure digital signage network, digital signage in retail banking opens opportunities to offer concierge-level, personal in-branch experiences to loyal customers. Through analytics platforms, banks can learn deeply about their customers’ patterns, behaviors, and preferences, then deliver personalized offers and services based on rich online/offline customer profiles and in-branch locations. Using data to personalize marketing across all digital signage systems, branches can improve operations via real-time analytics and reporting.
In addition, digital signage drastically reduces printing costs of in-branch posters, data sheets and brochures. It also can be used for off-hour employee training sessions via displays. Training videos can be distributed and scheduled over the bank's digital signage network to keep employees current with banking policies.
